Webinar: New Reality of Marketing and Selling to the B2B Buyer
Salesfusion hosts a webinar on the B2B buying cycle in today’s world. The new buying cycle includes extensive online research. This research phase is something that used to be controlled by the sales department. Anymore, most of the research is conducted by the consumer before the purchase takes place. It isn’t until the prospect has consumed all the research information that they’re ready for communication with the sales department. Marketing automation and lead scoring can help make sure that sales isn’t reaching out to leads until they’ve progressed through the buying cycle.
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