Webinar: Jane’s Defense Uses Marketing Automation to Boost Conversions

Jane’s Defense Leverages Marketing Automation

Live seminar from Marketing Sherpa‘s Email Summit. Byron O’Dell discusses how Jane’s Defense implemented a marketing automation campaign. The case-study covers the processing of segmenting the data into personas and sub-personas and using marketing automation to segment drip nurturing campaigns. Discussion of the content curation process and using content marketing to increase conversions.

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