Tabsite Webinar: Social Media’s Role In Lead Nurturing
Tabsite hosts a webinar on social media marketing taking a closer look at social media’s role in the lead nurturing strategy. Tabsite explains that a “one size fits all” strategy doesn’t work in social media and how content must be differentiate to stay relevant to the audience. The website highlights the importance of converting social media followers into email recipients. Once opted-in to email marketing, drip-campaigns can be implemented to better nurture them through the purchasing process.
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