Marketo: Marketing Automation KPI and Reporting

Webinar: Marketing Automation KPI and Reporting

Marketo presents this webinar on marketing KPI and performance reporting. The webinar discusses the various key performance indicators (KPI) that should be monitored for all multi-channel marketing efforts. The webinar discusses what KPI matter to each decision-maker within the company. The webinar discusses lead generation by channel and how to benchmark the various channels for lead-gen and conversion. Marketo explains how their marketing automation platform can generate the robust reporting needed to achieve everything explained in the webinar.

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