Marketo: Guiding Prospects Through the Buying Journey With Marketing Automation

Webinar: Guiding Prospects Through Buying Process

This webinar by Marketo explains the buying cycle and lead nurturing process. Recipients and prospects look for different content as they advance through the purchasing cycle. There is a time where the recipient isn’t aware that a solution is required. After they become aware, they start on a great research journey that ends with the decision to buy. The webinar examines how marketing automation can be used to nurture the prospect through the purchasing cycle and use collected or assumed data to personalize the campaigns.

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