Marketing Sherpa: Conversion Rate Case Studies From Web Opt Summit 2014

Marketing Sherpa: Conversion Rate Case Studies

A follow-up webinar from Web Opt Summit 2014. This webinar covers conversion optimization and the various A/B and multi-variate testing that goes into increasing conversion rates. Not only do they cover case studies that had great boosts in conversion rates, but Marketing Sherpa also covers some case studies that showed a decrease in conversion as well as tests that had no effect on the conversion rate.

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