ExactTarget Delivers a great webinar on creatinga cross-channel approach that adds value to the customers experinece while interacting with your marketing materials: Today’s customer is always on, and always interacting. They’ve embraced cloud, social, mobile and connected products, and they expect the companies with whom they do business to communicate with them when, where and how they prefer. That’s why now is the time to take your digital marketing campaigns to the next level. The first step is acquiring new subscribers—so you can continue the conversation, begin building new relationships, and maximize your return on marketing investment.
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