ExactTarget: Journey Planning For Multi-Channel Marketing
ExactTarget webinar on multi-channel marketing automation and bridging the data silo for customer journey planning. The webinar focuses in on the customer journey lifecycle and identifying holes in the marketing plan. The webinar prompts viewers to review how each channel is addressing the prospects and customers as they enter and leave the various stages of the purchasing process. ExactTarget introduces Journey Builder, a new marketing and analytical suite for mapping the customer journey.
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