Webinar: Customer Journey from Awareness to Action
ExactTarget webinar on guiding the costumer through the purchasing process. Jay Baer and Kyle Lacy discuss the trends in the purchasing process and what channels can provide branded touch-points geared towards where the consumer is in the purchasing process. There is a strong emphasis on mobile use and adaptation. According to Google, there are twice as many mobile devices in the world as there is toothbrushes. ExactTarget emphasizes mobile greatly in this webcast.
The webinar contains some great case-studies that show colorful examples of how companies have delivered value and branded resources as a form of marketing.
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