Social Media Adds New Metrics To Event Marketing
Social media has changed the ways people do business, market and even live their lives. In this webinar, Eventbrite examines how social media can add a new layer of metrics to event marketing. By benchmarking social media activity during the time of the event to activity prior to the event, it’s possible to gauge the level of social media interaction caused by the event. This can be measured in real-time and provides a new level of digital analytics to event marketing.
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