Conductor Webinar: Inside REI’s SEO Strategy

Conductor Webinar: Inside REI’s SEO Strategy

Conductor hosts a webinar that examines trends in website traffic and conversion rates per channel before handing the webcast over to Justin Schoen who heads the REI search team as a one-man crew. Justin discusses REI’s content and SEO strategy. Justin discloses his strategies to engage the rest of the organization and navigate office politics in an environment of non-SEO experts.

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