Bronto Webinar: 2014 Holiday Email Campaign Strategy
Bronto hosts this webinar discussing what retailers should consider when planning for the upcoming 2014 holiday season. Bronto examines email marketing trends for retailers over the last few years. Bronto shares how retailers have shifted their strategy over the last few years. The shopping days that were primarily examined were Black Friday and Cyber Monday. Bronto shares other best practices on other email tactics. Topics for discussion range from cart abandonment emails to frequency, email copy and headline optimization. Bronto provides some great gender-specific metrics showing what email tactics are most effective for both men and women. If you are a retailer, either ecommerce or brick and mortar, this webinar is for you!
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