Bing Webinar: Introduction to Bing Ads
Bing hosts an introductory webinar to Bing Ads. Bing Ads is a “Pay Per Click” (PPC) solution for displaying advertisements in the Bing SERPs. Advertisers bid on keywords and search phrases and their ads are shown accordingly. This webinar gives an introduction to the Bing search engine and how businesses can leverage Bing Ads to drive traffic and promote brand awareness. The webinar covers some basic tactics for optimizing Bing PPC campaigns.
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